{"version":"1.0","provider_name":"Severson Digital Marketing","provider_url":"https:\/\/seversondigitalmarketing.com\/es","author_name":"Leah Severson","author_url":"https:\/\/seversondigitalmarketing.com\/es\/author\/leah\/","title":"NAP Consistency: Why Your Business Information Must Match Everywhere Online - Severson Digital Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wMM9jQ53sA\"><a href=\"https:\/\/seversondigitalmarketing.com\/es\/nap-consistency-local-seo\/\">NAP Consistency: Why Your Business Information Must Match Everywhere Online<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/seversondigitalmarketing.com\/es\/nap-consistency-local-seo\/embed\/#?secret=wMM9jQ53sA\" width=\"600\" height=\"338\" title=\"\u00abNAP Consistency: Why Your Business Information Must Match Everywhere Online\u00bb \u2014 Severson Digital Marketing\" data-secret=\"wMM9jQ53sA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/seversondigitalmarketing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/seversondigitalmarketing.com\/wp-content\/uploads\/2026\/04\/nap-consistency-why-your-business-information-must-match-online.webp","thumbnail_width":1536,"thumbnail_height":1024,"description":"If your business name, address, or phone number doesn't match across the web, Google gets confused \u2014 and confused Google doesn't rank your business. Here's what NAP consistency is, why it matters, and how to fix it."}