- Google Business Profile Training
The Local Business Owner's Guide to Dominating Google Search
A poorly managed Google Business Profile means lost clients every single day. Learn how to set it up properly, keep it optimized, and make it your most powerful free marketing tool. So, customers find you first, every time they search.
- As Seen On
Our Top Ranked Partners
From service-based businesses to local brands, we’ve helped owners attract consistent clients, improve visibility, and build marketing systems that actually work.










- About This Training
Take Full Control of How Your Business Shows Up on Google
Most business owners have a profile, but almost none of them are using it correctly.
This training walks you through every part of your Google Business Profile in plain language. You’ll know exactly what to update, what to post, and how to make Google push your business in front of people who are ready to buy.
No confusing jargon. No overwhelming checklists. Just a clear, step-by-step approach you can start using immediately
- What You’ll Learn
Master Every Part of Your Google Business Profile
This training covers everything that actually matters. So, you walk away knowing exactly what to do, why it works, and how to keep your profile bringing in clients long term.
If you’ve set up your profile but still aren’t getting calls, this is why. Most profiles are incomplete, inactive, or set up in a way Google doesn’t reward. This training fixes all of that.
- Know exactly what Google looks for
- Build a profile that ranks above competitors
- Turn profile visitors into paying clients
Google rewards active profiles. Learn what to post, how often, and what kind of photos actually help your ranking and attract more clicks.
- Know what content Google prioritizes
- Stay active without wasting hours
- Make your profile look trustworthy
Google rewards active profiles. Learn what to post, how often, and what kind of photos actually help your ranking and attract more clicks.
- Know what content Google prioritizes
- Stay active without wasting hours
- Make your profile look trustworthy
Showing up when someone nearby searches for your service isn’t luck, and it’s a strategy. Learn exactly what signals Google uses to decide who shows up first.
- Know exactly what Google looks for
- Build a profile that ranks above competitors
- Turn profile visitors into paying clients
You can’t improve what you don’t measure. Learn how to read your profile insights,spot what’s working, and make small changes that lead to big results over time.
- Read your profile data with confidence
- Know which actions drive more calls
- Keep improving month after month
- Who This Training Is For
Put Your Google Business Profile to Work Immediately
For Your Own Business
Stop relying on word of mouth alone. Take control of how your business appears on Google and start attracting clients who are already searching for you.
For Your Clients
If you manage marketing for others, this gives you a proven process to deliver real, visible results that clients can actually see and measure.
For Lasting Results
This isn't a one-time fix. These are practical skills you keep using. So your profile stays optimized, competitive, and consistently brings in new clients.
- Why Train With Us
What You'll Gain With Severson Digital Marketing
Real Confidence in Your Profile
You'll stop second-guessing every decision. After this training, you'll know exactly what your profile needs, what to fix first, and how to keep it working consistently without outside help.
A Clear Action Plan
No more bouncing between random tips you found online. You'll leave with a structured, step-by-step plan built around your specific business so you can take action immediately.
Skills That Keep Paying Off
Everything you learn here stays relevant. Your Google Business Profile requires ongoing attention and after this training, you'll know exactly how to manage it without hiring anyone.
Results You Can Actually Track
You'll know how to measure what's working and what isn't. No more guessing whether your profile is helping and you'll see the data and know exactly what to do with it.
- How It Works
How You'll Master Your Google Business Profile
A practical, step-by-step process that takes you from not knowing where to start to running a profile that consistently brings in new clients.
Build the Right Foundation
We start by making sure your profile is set up correctly from the ground up so everything you do after this actually makes an impact.
01
Optimize and Activate
You will go through every key section of your profile, fix what is missing, and put the right content in place to start getting more visibility.
02
Monitor and Keep Growing
Once your profile is live and active, you will know how to track your progress and make smart updates that keep bringing better results over time.
03
- Comparison
An Optimized Profile vs. An Ignored One
The difference between businesses that get calls daily and those that get none often comes down to one thing. How well their Google Business Profile is managed.
- Show up when nearby customers are actively searching for your service
- Know exactly what to update and when to keep your ranking strong
- Build trust with new clients before they even visit your website
- Get a steady flow of calls and inquiries without spending on ads
- Stay ahead of competitors who have no idea what they are missing
- Turn your free profile into your most powerful marketing asset
Without the Right Knowledge
- Stay invisible while competitors take all the clients in your area
- Miss out on calls because your profile looks incomplete or inactive
- Lose potential clients to businesses with better managed profiles
- Keep paying for ads because your free traffic source is not working
- Waste time on things that have no real impact on your visibility
- Never know why your profile is not bringing in any results
- The Real Problem
Your Profile Exists But Nobody Is Finding You
Google does not show every business equally. There are specific things it looks for and most business owners have no idea what those things are.
You have a profile. Maybe you even have good reviews. But if the right signals are not in place, Google simply will not show your business to the people searching for exactly what you offer.
This is why so many business owners feel like Google just does not work for them. It is not that Google ignores them on purpose. It is that their profile is not sending the right signals.
Once you understand what Google actually pays attention to, everything changes. You stop guessing and start making decisions that directly impact how often your business gets found.
- Who This Is For
This Training Is Built for a Very Specific Business Owner
Not everyone is the right fit and that is perfectly fine. This is designed for people who are serious about getting real results from their Google Business Profile.
This works best for you if you:
- You own a local business and you know clients are searching for your service online but they are not finding you.
- You have tried different things, maybe ads, maybe social media, but nothing has created a consistent flow of new clients.
- You want to understand your Google Business Profile well enough to manage it yourself, make smart updates, and never have to depend on someone else to do it for you.
- What You Get
What Shifts When You Finally Understand Your Google Profile
It is not about doing more things. It is about doing the right things with complete confidence in why they work.
Full Control Over Your Visibility
Stop depending on others to manage what you own
- Know which parts of your profile actually affect your ranking
- Understand why some businesses show up and others do not
- Make changes to your profile with purpose and confidence
- Build a presence on Google that holds its position over time
BUILT ON REAL KNOWLEDGE
The Ability to Act and Get Results
Turn what you learn into consistent client growth
- Apply every update directly to your own business profile
- Know what to prioritize instead of trying everything at once
- Track what is working and adjust based on real data
- Create a repeatable process that keeps delivering results
FOCUSED ON REAL OUTCOMES
- Testimonials
Trusted by Owners Getting Real Results
Real businesses. Real growth. See how our strategies are helping business owners attract more clients and grow consistently.
5.0
(Based on verified client reviews)
Local businesses rely on our SEO expertise to attract consistent customers and grow without depending on ads.
Ethany MichaudTrustindex verifies that the original source of the review is Google. Leah has been AMAZING to work with. I chose the option to have her teach me and walk me through how to optimize my Google Business Profile AND my therapy website and this has been one of the best business decisions I have made. I've already started recommending her to everyone I know! If you're on the fence, you won't regret this. I'm about 2 months in, and I'm seeing growth and more and more traffic coming to my website! Kyle WitteTrustindex verifies that the original source of the review is Google. She did a great job setting up my website and Google page Carrie HerrTrustindex verifies that the original source of the review is Google. I've had the opportunity to hear Leah speak about Google on multiple occasions, and the knowledge she shares is remarkable. She's covered everything from how Google Business Profile actually works to practical strategies that make a real difference in local search visibility. It's clear she lives and breathes digital marketing. If you're a local business owner trying to figure out Google and how to show up where your customers are looking, Leah is the person you want in your corner. kimberly austinTrustindex verifies that the original source of the review is Google. Working with Leah has been nothing short of phenomenal. She is incredibly knowledgeable, easy to work with, and truly invested in your success — but let me be clear: she does not let you coast. If you’re looking for someone to quietly cheer from the sidelines while you half-do your homework, keep scrolling. Leah will lovingly kick your butt into SEO shape and hold you accountable in the best way possible. She doesn’t just tell you what to do — she teaches you how to do it correctly, with intention and confidence. I learned not only what matters in SEO, but how to manage it myself moving forward, which was my biggest goal. I cannot say enough wonderful things about her. If you are serious about improving your website, showing up where it counts, and actually understanding SEO instead of guessing your way through it — reach out to Leah. She’s absolutely outstanding, and I am so grateful for her guidance, support, and no-nonsense approach. Anthony GeorgiouTrustindex verifies that the original source of the review is Google. An expert in her field and has really helped with our Google profile. Would use again and again! Kathy BulandTrustindex verifies that the original source of the review is Google. Best decision ever! We needed a better social presence and we are very pleased with Leah and her expertise. Amanda StetzelTrustindex verifies that the original source of the review is Google. Leah helped my business with SEO and our Google Business Profile, and she was incredibly informative, knowledgeable, and super responsive. I'll definitely work with Leah again and I highly recommend her! Steve WillseyTrustindex verifies that the original source of the review is Google. Working with Severson Digital Marketing has been an outstanding experience. Leah’s candor, quick responses, and genuine eagerness to see us succeed set her apart. She communicates clearly and consistently brings strategic insights to the table. It’s clear she’s invested in our success—not just as a client, but as a partner. Highly recommend. Lisa AspTrustindex verifies that the original source of the review is Google. Leah gave a very informative and helpful program for our professional group. Members walked away much more knowledgeable about SEO and Google Business Profiles. I would highly recommend working with Leah if you have the chance! Jeremy PortilloTrustindex verifies that the original source of the review is Google. Severson Digital Marketing has prompted tremendous growth in my Google Business Profile. They are pros when it comes to increasing leadsGoogle rating score: 5.0 of 5, based on 30 reviews
Your Next Client Is Already Searching for You on Google
Your Google Business Profile is one of the most powerful free tools available to your business. This training shows you exactly how to use it so it starts bringing in real clients consistently.
- FAQs
Frequently Asked Questions
Not sure how it works or where to start? Here are answers to the most common questions business owners ask before getting started.
Not at all. This training is built for business owners who are starting from scratch. Every concept is explained in plain language with no assumptions about what you already know.
Many business owners start noticing improvements within the first few weeks of applying what they learn. Results grow stronger as you continue making the right updates consistently.
That is actually very common. Most profiles that have been set up are missing key elements. This training helps you identify exactly what needs fixing and walks you through every improvement.
You can work through this at your own pace. Even small consistent actions done correctly will start moving your profile in the right direction.
If you serve local customers and want more of them finding you on Google, this training is built specifically for that situation regardless of your industry.
Yes. That is exactly the point. After this training you will have everything you need to manage and grow your profile completely on your own.